Want to know your hidden brain preferences?
BRAIN, BRAND & BEHAVIOR
RESEARCH FOR A BETTER WORLD
We are a research group at the University of Groningen, The Netherlands, initated by PhD researcher / candidate H.S. (Erik) Schoppen. We investigate people's trust in sustainability (Trusting Sustainability). Our research aims to determine whether a sustainable pro-social (brand) positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders (resulting in a higher trust in a sustainable future economy).
Social neuroscience is the research field focused on the understanding of emotional and social processes in human behavior. It uses biological, psychological, sociological and cultural concepts to research social processes and behavior. A number of methods are used in social neuroscience to investigate the confluence of neural and social processes. Methods like Implicit Associations, Semantic Priming, Electroencephalogram (EEG), functional Magnetic Resonance Imaging (fMRI), etc.. For our online research we use several methods, mostly based on implicit preferences.
Our brain processes information in two ways. Processes that are explicit and conscious, and are implicit and subconscious. In our research we investigate both.Learn more
To measure neurofeedback on pro-social and sustainable trust behavior, we use our neuroscientic labs at the University of Groningen.Learn more
In our (field and lab) studies we are observing and questioning people in (open and closed) interviews and we use questionnaires.Learn more