WorldBrainWave - Create and conduct studies, wherever, whenever. - Research tools for studies on location - platform providing online (mobile cross-platform) research tools for neuroscientific, psychological, sociological, organisational and economical research. On the platform organizations, researchers and students can collaborate, execute and share experiments and results worldwide.

MoodPulse^™ - A new way of realtime measurement on mobile devices

We at WorldBrainWave developed MoodPulse^™, a 'mobile first' platform that measures customer experience real time over huge groups of users by using the mobile phone of every visitor. It not only creates higher engagement, brand attention and increased brand loyalty, but also delivers valuable (real time) behavioral insights.

USER CASE
The Dutch Festival Lowlands - one of the largest annual music festivals in the Netherlands with 60.000 visitors - pioneered this year with MoodPulse. The goal of Moodpulse was to track festivalgoers’ sentiment, activities and energy levels (the 'mood & vibe') in real time throughout the duration of the festival.
Participation - which was completely voluntary and anonymous - was achieved by scanning QR-codes distributed within a dedicated area of the festival, and push notifications within the Lowlands-app. The attendees who participated using MoodPulse answered three questions (three clicks, just a couple of seconds through automated onboarding), and were encouraged to participate multiple times every day. After sharing their mood and behavior, festivalgoers could track the current sentiment and activity on their own mobile phone via the MoodPulse dashboard (the data was immediately visualized in the browser on their phone). In total 3000 people engaged with MoodPulse, adding value to the overal festival experience.

BENEFITS

Easy, fast and cost effective to implement (everyone is using their own mobile phone).
High willingness to participate, especially with personalized (audience) introduction.
The aggregation of data allows for unique realtime insights into the success of an event!

Interested in what Worldbrainwave can contribute to your festival or (business) event?
Feel free to contact us and inquire about Moodpulse.

For information, please contact:

sales@worldbrainwave.com
Laurent Krook Tel. +31(0)6 46233009
Erik Schoppen Tel. +31(0)6 50914010

Fast and seamless onboarding with QR

To collect an event or festival vibe realtime in the field, visitors can easily on-board with their own mobile phone by scanning the QR codes distributed throughout the event (for example, visible by signings, or provided via cards and stamps). It is easy, quick, and fun to to do, and it takes just a view clicks in the browser to see the results. But more important, it takes only a few seconds of the precious time of the event or festivalgoer.

MoodPulse Dashboard

All 'click' data is immediately visualized on the online MoodPulse dashboard. The browser-based dashboard can be shown on public screens or be viewable for visitors in the browser on their own mobile phone. The dashboard can also be shown publicly online, so that the general public can experience the results as well.

Audience Participation

Moodpulse knows a high willingness to participate. Festivalgoers indicated that it was easy, intuitive and fun to complete and immediately see the real-time results. After scanning a QR-code with the smartphone camera for automated onboarding, the Moodpulse tool only takes a couple of 'clicks' in the browser and therefore only a few seconds of time of the user. Participants instantly receive feedback and results, which adds a satisfying conclusion to their participation.

Real Time Sentiment Tracking

MoodPulse can be used to follow the realtime sentiment of an audience during live media events. Listeners or viewers can use their own smartphone to share their mood, expectations or opinions immediately. In this way it is possible to respond instantaneously in live broadcasts.

Contact

Any questions about what Resultal can do for you?
We would love to hear from you!
Please contact us at:

MoodPulse